Module 04 - Session Long Project Essay Example | Topics and Well Written Essays - 500 words

Module 04 - Session Long Project - Essay Example concrete corporate and business-level strategies that would focus on the opportunities and threats that the company faced in the long-run, while utilizing the core strengths of the companies while addressing weaknesses. On marketing strategy. Under CEO Pressler’s tenure, the company had alienated the customers that had patronized its products for the long time. The superhip clothes GAP had produced created a sudden but a weak attempt to change its positioning. While the current profitable market of GAP had been neglected by shifting to a positioning where it was not desired by the market, the company lost focus. The success of GAP as a brand was attributable to the business casual movement in the 1990s. While being an edgier brand did not create a sustainable positioning, the erosion of the business casual movement due to the fall of the dotcoms in the economy eventually led to GAP’s fall. According to Jennifer Popovec in her article â€Å"Hanging by a thread†, the shift of GAP’s positioning to becoming fashion-forward, in its attempt to shift from its â€Å"classic style to the disposable fashion sector† had aggravated the problem. GAP tried to please everyone, as apparent in its advertisements as well as the merchandise that it carried. While the fickleness of the fashion industry had added to GAP’s hardships, losing its focus on its current profitable customers and digressing from its positioning had made the more complex rapid-changing consumer preferences more unfavorable toward the business; much less predictable with CEO Pressler’s marketing research efforts. On Human Resources strategy. CEO Pressler tried to change the long-time corporate culture of GAP which was coined in its corporate mantra â€Å"own it, do it, get it done.† While his intention was good, which was to promote collaboration and teamwork among the company, he made the initially-receptive employees vexed when there was so much more time that was spent on team-building than